1. Make your website useful for your specific audience

• Create a positive website user experience
• Prioritize content that offers significant value
• Choose primary and semantic keywords related to search intent.

2. Grow your organic traffic

• Attracting organic traffic through SEO, however, is free but  have to pay to develop and promote the content.

3. Capitalize on existing traffic

• When people visit your website, you do not want them to poke around and leave. Instead, you want to make a lasting impression and encourage them to return.
• If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more. You can also encourage visitors to follow you on social, visit your product pages, and read your blog posts.

4. Give your audience what they want and expect

• If you meet your audience’s expectations and help them find what they want, you will secure a customer.